For many marketers, the question of what is a marketer often elicits an image of someone in a suit, speaking in front of a large conference table. That image may not be very accurate and there are many different kinds of marketers. Marketers come in all types and shapes and sizes. They can be parents, doctors, lawyers, teachers, security personnel, or any other kind of person who is involved in the business world. Marketers do not have to wear suits to work; they may wear their everyday clothes or be completely comfortable in whatever they choose. Marketers are not Marketers by Profession, Marketers are just Marketers.
Marketers come in all shapes and sizes. Many marketers are parents trying to help their kids get ahead in life. Other marketers are students trying to gain further knowledge and insight into how the world works. The ways that different marketers operate is truly as different as the people who perform their specific jobs. Some marketers are marketing consultants, while others are performing analytical and statistical research on behalf of their clients to help them find new ideas and maximize their potential customers.
Marketing research is performed by Marketers to gain an understanding of what their target audience wants and needs. For example, Marketers can use their knowledge of consumer behavior and demographics to create new advertising campaigns that will reach their potential customers. On the flip side of that, marketers can use their knowledge of advertising to figure out what kinds of advertising techniques and forms of promotions tend to work best with their target demographic. Knowing this information can be priceless to marketers. Without this information they would not be able to effectively market their products and/or services.
Every marketer has some special talents; however, they do not all have the same abilities to market a product. It takes many years of experience and education to become a marketer and to master the techniques and skills necessary for successful advertising and marketing of a product. Marketers must understand how to advertise a product through traditional, online, and print advertisements. It also takes knowledge of how to write winning copy that attracts readers and prospects.
Many marketers work in a variety of capacities; some work full-time as business owners, consultants, freelance writers, internet marketers, or other professionals. They may start out as marketing assistants for larger companies. A number of marketers now run their own small businesses. Others are self-employed or hold second jobs. While many marketers are extremely busy, they all understand how important it is to stay on top of the latest trends in the world of marketing so that they can keep providing the best quality advertising and marketing services to their clients. The responsibilities include tracking customer data, creating a unique selling proposition (USP), researching and analyzing current media trends, making submissions to directories, submitting web page listings, and tracking and updating client lists.
Social Media is the wave of the future for Internet marketers. Nowadays marketers have the ability to create and develop highly interactive, timely, and attractive advertisement messages via social media. This new medium provides marketers with the ability to connect directly with customers while dramatically increasing sales. It gives marketers the ability to connect directly with potential consumers, build trust, and to promote the company products and/or services.
Marketers often participate in a variety of activities in addition to their job duties in their marketing department such as building relationships with suppliers and manufacturing facilities, working with customer service representatives, visiting trade shows, providing informational product or service updates, conducting online promotions, communicating with existing and potential clients, and tracking customer responses. The role of the marketing assistant is vital because it allows the marketer to monitor how well the marketing campaigns are working and if any modifications are needed. Other duties include checking the return on investment (ROI) of marketing campaigns, monitoring trends and studying customer behavior to determine what works and what doesn’t. Marketing assistants also assist in tracking and managing email lists, developing marketing campaigns, preparing ad copies, writing sales letters, preparing marketing reports, and tracking customer service calls.
Branding is the process of associating a particular product or service with a specific name, image, or feel. Marketers who participate in branding have an important role in helping consumers make buying decisions. A strong and effective branding strategy helps marketers achieve their sales goals. Although there are many dynamics at play when working with a marketing agency, all of these core dynamics should be in place: identifying who the consumer is, understanding the consumer’s motivations for buying, and understanding the consumer’s personality and buying preferences.